Oddness and Unfamiliarity in Advertising Poster Design‎(An Analytical Study of Selected Advertising Posters)

Editorial

Author

Assistant Professor and Head of the Department of Integrated Marketing Communications, Faculty of Mass Communication, Modern University for Technology and Information (MTI)

Abstract

Abstract
The advertising poster is one of the most important forms of advertising, which originated since the end of the nineteenth century and the early twentieth century, where it went through many stages through various artistic schools, design trends, and the provision of innovative ideas in all its forms, which greatly affected the design of the advertising poster and its interaction with the audience. And innovative advertising ideas, which are odd and unfamiliar, are considered one of the most important elements of the advertising poster, which formed the personality of the
            poster and gave the advertising poster, as a means of visual communication, a distinctive feature that distinguished it from all other forms of advertising that made the advertising poster a unique art form and not only a means of communication with the public. Hence the subject of the current research, which is focused on the study of the concept of oddness and unfamiliarity in the design of the advertising poster by employing the advertising ideas presented through it, and identifying the characteristics of the design and semiotic visual elements through which oddness and unfamiliarity can be achieved in the advertising poster design. The problem of the research is presented in how to achieve oddness and unfamiliarity in the design of the advertising poster through the use of innovative ideas in advertising. The research aims to identify the design and semiotic characteristics of the visual elements used through advertising ideas, through which oddness and unfamiliarity can be achieved in the design of the advertising poster. The research followed the descriptive analytical approach by presenting the theoretical framework of the research and then describing and analyzing selected samples of advertising posters that employ oddness and unfamiliarity through the use of innovative advertising ideas in the design of the advertising poster.
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Keywords

References

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