تأثير الرسومات العاطفية لمقاطع الفيديو التسويقي على سلوك وتفاعل المستهلك

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   .9دعاء احمد محمد المنطاوى، فعالية الإعلان العاطفي في توجيه سلوك المتلقي لتحقيق أهداف الاتصال المرجوه - بحث منشور- مجلة الفنون والعلوم التطبيقية - المجلد العاشر- العدد الثاني -أبريل2023 م- )ص63:65).
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.17 نيفين محمد أحمد الرفاعى، الأستجابات الجمالية لتركيبات الألوان المستخدمة في تصميم الاعلان و تفضيلاتها لدي المستهلك - بحث منشور- مجلة الفنون والعلوم التطبيقية - المجلد السادس- العدد الثاني -أبريل2019 م-  )ص67:61).

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