The aesthetic responses to the color combinations used in the design of the advertisement and its preferences to the consumer

Psychological color and its ability to persuade is one of the most controversial and
interesting aspects of marketing. The reason is the relationship between "colors and reason".
The world of colors is amazing because it enters the psyche of human beings and identifies and
distinguishes what they deal with about things, Although the aesthetic characteristics of the
colors used in advertising design have often been associated with emotional responses to
consumers, empirical theory and evidence have not yet explained how and why the aesthetic
characteristics of colors raise an emotional response, possibly due to the contribution of
elements such as preference The person who has a strong sense of sensitive pleasure senses the
different stimuli of the "natural" person, for example, for the person who is infected with it, the
color of the person may be " Taste ", the sound may be" palpable ", and" food "may be heard.
Assuming some hypotheses connect aesthetics with cognitive-related cognitive evaluations,
and test the relationships between the aesthetic principle of chromatography and cognitive
assessment (stimulatory activity and happiness), the harmony and stereotypical color of the
interaction to influence the evaluation of pleasure and intentional activity, consumers tend to
prefer designs that balance levels The sources of alert required for the response and happiness
in the visual assessment of the design, this is to develop the use of colors in the design of
advertising and products in terms of aesthetics on the other hand by providing an
understanding of the mechanisms that During which it can stimulate the aesthetic principles of
emotional responses in consumers.