Advertising planning trends between inclusiveness and individualism to achieve propaganda dominance

Khalil, Heba Amir Ahmed

doi:10.21608/maut.2019.103633

Advertising planning trends between inclusiveness and individualism to achieve propaganda dominance

Editorial

Author

Heba Amir Ahmed Khalil

- International Academy of Engineering and Media Sciences - the sixth city of

10.21608/maut.2019.103633

Abstract

Planning for advertising campaigns today is more than ever before, in Which planners need
to have a great knowledge base through which formulate advertising plans. It must be
known how the advertising plan contributes to solve problems and achieve a
comprehensive marketing plan that surrounds the consumer's point of view, which may
change rapidly so that it can be accessed. This make the planning of advertising campaigns
more challenging than ever before.... Here comes the importance of this research, which
deals with the concept of inclusiveness and individualism, which can be used in the
planning of advertising campaigns for their dimensions which can be employed in the field
of advertising and the research problem in trying to answer the following questions: - What
are the concepts and indication of inclusiveness and also individualism? - To what extent
can the characteristics of inclusiveness or individualism benefit in planning advertising
campaigns to achieve dominance? The research aims taking advantage of different
concepts and indications between inclusiveness and individualism to plan advertising
campaigns in order to achieve propaganda dominance….The research conclude that the
characteristics of inclusiveness and individualism should be taken advantage in the
planning of advertising campaigns, Inclusiveness is a major force with a distinct influence
and a convincing and widespread impression, individualism in advertising which target a
specific category , and helps to determine the speech format and the methods used with
each category.

Keywords

Main Subjects

Visual communications.

References

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