The Role of Composition in Advertising Design

Editorial

Author

The Higher Institute of Applied Arts, Graphics

Abstract

Composition is an essential element of all art forms , it has a main role and should be considered as the foundation of all visual communication types.In visual arts, composition is the placement or arrangement of visual elements or ingredients in a work of art. Advertising design is a type of visual communication that conveys a message through a skillful combination of images & words to give information to the viewers to convince them to take an action towards the advertised idea or product, which could not be done with out a Strong composition .
In Advertising Design؛ composition has a main role, it should establish a visual hierarchy that directs the viewer’s eyes through a deliberate visual sequence and to create an effective Advertisement the principles of strong composition should be well understood and applied . This paper investigates in the understanding of the meaning of composition and its important role in advertising design ,it highlights its basics in visual arts , then focuses on design elements and fundamentals together with composition theories and principles and explores how composition has a big role in advertising design ,and how it could be utilized and applied successfully in print advertising design, this is done through chosen brilliant examples of print advertisements. Finding that Composition has a very important and a main role in advertising design, a strong composition will deliver the advertising message strongly and effectively,understanding the concept behind the idea of the advertisement helps the designer in choosing design elements effectively which leads to a clear and a well understood visual language & a consistent and elegant design that plays a greater role in influencing the minds of the viewers through the impact of clear& powerful messages.

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References

References
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