Ergonomics of Interactive Ambient Advertising Design

Abu Dunya, Samar Hani Al-Saeed

doi:10.21608/maut.2018.106768

Ergonomics of Interactive Ambient Advertising Design

Editorial

Author

Samar Hani Al-Saeed Abu Dunya

faculty of Applied Arts Helwan University

10.21608/maut.2018.106768

Abstract

In view of modern daily life, a great deal of time is spent either at streets, waiting at traffic lights, moving from one place to another, going to work or on a picnic whether driving private cars, on public transportation or on foot. Thus, contemporary advertising face an enormous challenge amid a mass extremely busy and surrounded with advertisements everywhere. Consequently, Ambient Advertising, espcially, the interactive type, comes as an exiting to draw attention of masses. This advetising technique, which depends on surprise, opens the door for advertisment designers to assess available alternatives, determine proper materials and combine between 2D and 3D shapes come up with advertisments appropriate to capabilities of recipients. Modern technology contributed to raising level of innovation and creativity concering advertisment designing, thus, creating a new eara of advertising.
The explosion of advertising means worldwide and fierce competition amid high prices of print and virtual advertising means pushed designers to search for untraditional means along with the already existing traditional means with market segmentation to accurately reach target customers.
This is achieved through studying behavior and mental, emotional and pyschological capbilities of recipients together with studying their needs, emotional reactions, motivations, environment, culture and interactive human capabilities and other characteristics of Ergonomics to achieve best interaction so an advertisemnt successes in delivering its message to the target masses.
Thus, the research focuses on shedding light on studying Ergonomics of Interactive Ambient Advertising Design in a manner that achieves highest quality of interaction, excitement and positive effect on recipients. In addition, the research deals with making use of the surrounded environment that helps a designer creates ideas for designing interactive ambient advertisements

References

المراجع العربیة :
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22 مخطط من تصمیم الباحثة