Studying the innovative employment of negative spaces in printed advertising design

Mai Mahmoud Radwan Sayouh, Hebatalla  Mohsen Al-Assi /  Majdi Al-Baili

doi:10.21608/maut.2018.107113

Studying the innovative employment of negative spaces in printed advertising design

Editorial

Author

hebatalla Mohsen Al-Assi / Majdi Al-Baili Mai Mahmoud Radwan Sayouh

Faculty of Applied Arts, Helwan University, Faculty of Applied Arts, Damietta University

10.21608/maut.2018.107113

Abstract

This study summarizes the importance of innovation and innovative thinking and its use in advertising design to achieve the emergence of innovative and unusual ideas, especially when employing negative spaces, following of rules and fundamentals of innovation by advertising designer leads to the sudden visual that leads to attract the attention of the recipient and convince him to buy the item or request the advertised service; where The creative thinking methodologies followed by the designer are based on some mental processes such as criticism, analysis, abstraction, etc, but it's not necessarily for every methodology to consist of all previous mental processes Together , each one of them list primarily on one of the mental processes, where the problem of research is in the question: Is it possible to study the employment of negative spaces in innovative printed advertising design? The research assumes that using and applying methodologies and rules of innovative thinking to employ negative spaces by advertising designer can lead to the emergence of innovative idea. The research aims to study employing innovative thinking of negative spaces in printed advertising design, the importance of research is the similarity of some printed advertising designs in Ideas and the designer's lack of interest in design space as well as the evolution of the recipient psychology that not affected by what he was inspired by and move away from the traditional advertising designs and search for every new attractive thing . The research methodology is based on descriptive analytical methodology by analyzing some printed ad designs in which negative spaces were employed in an innovative way.

Keywords

References

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