Innovative Trends for Interactive Magazine Advertising in the Age of Media"

Authors

1 Professor Emeritus of Advertising Department Head of Advertising Department (Formerly) Faculty of Applied Arts, Helwan University

2 Assistant Professor and Head of Advertising Department College of Applied Arts Damietta University

3 Associate Professor King Abdulaziz and His Companions Foundation for Giftedness and Creativity - Kingdom of Saudi Arabia

4 Graphic Designer - College of Applied Arts - Damietta University House for Printing and Publishing

Abstract

In an increasingly digital world, the question often comes to mind about the fate of print magazine ads, and does the development of smartphones and the Internet mean their death? Of course today, advertising printing is in sharp decline with the development of digital methods. However, there are companies that prefer print magazine ads because of their belief in its meaning, which of course does not diminish the power of combining digital and print advertising means. “With more magazines moving to an online form, one of the biggest misconceptions about designing a print magazine ad is [that it is no longer relevant]. This view underestimates the fact that an integrated marketing strategy is the best approach to marketing success, as designers ignore the tactics That print advertising can be more effective today than it was before the digital age. Despite this, there were many predictions and different opinions about the future of print advertising from some executives in the field of communications from the Forbes  board. Some of them assert that:
-         Mobile and digital means are pushing the print world away. As our society continues to grow on the Internet, the number of publications is declining more and more. In the not too distant future, news sources and advertisements will be seen digitally on all means of transportation.
-         The combination of social, national, digital and other means satisfies the audience's need to help them know the full story, reach their desires, and feel comfortable in their interaction with the brand.
-         Digital advertising is preferred by some companies as it is easy to produce, publish and edit, but some companies fear security shortcomings through electronic publishing (*) and here arises the idea of ​​developing print ads to include digital improvements such as adding augmented, virtual or mixed reality and other modern digital means.
-         Print advertising is still necessary if it is strategically innovative based on some customer opinions, they need a sense of participation with the print advertisement. If an interactive strategy is developed with the print advertisements, this will definitely change the course of the print advertisement and enhance its value.”

Main Subjects

References

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    ثالثاً مواقع الانترنت

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