Visual processing of shape in Noma Bar's advertising designs(Studying Models of Noma Bar works)

Author

Lecturer - Advertising Department - Faculty of Applied Arts - Damietta University

Abstract

Noma bar has greatly affected advertising design in the 20th century, through his primary reliance on employing negative spaces in all advertising media where his designs are simple, clear and ease of communicating message to the recipient, and keeping away from unnecessary details that may reduce the effectiveness of advertising message, he aims at achieving the maximum possible contact with the recipients with the minimum of design elements.
Shape in bar's works have dual function; where sometimes it is the main element in design and another time it is the ground, and sometimes we called them negative and positive spaces. Bar cares about the ground whether it is around, inside or between shapes as much as he cares about the shape, creating a strong relationship between them that gives the ground the same aesthetic and functional value of the shape, shape and ground in his designs may exchange location and importance, sometimes positive space represents the shape, and other times negative space becomes the shape and the positive becomes the ground. The problem is how to take advantage of studying visual processing of shape and space in bar’s designs, it aims to study bar’s designs to analyze shape and space. The importance lies in highlighting the aesthetic and artistic values in his designs. Using descriptive approach in analyzing samples of bar’s advertisings. The result is analyzing bar’s works is an introduction that enriches advertising design of all kinds. Research Recommended interest in international modern design trends

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Main Subjects

References

  1. Analyzing the aesthetic foundations of the graphic processing of shape and space in Noma bar’s work is an introduction that enriches the field of advertising design of all kinds.
  2. The study confirmed that the graphic processing of shape and space in bar's works is based on engineering foundations through the work of geometric networks using two dimensional shapes  linking the elements together, that these elements are subject to abstraction and changeable to allow them to be developed.

Research Recommendations

  1. Designers’ interest in international and local modern design trends to take advantage of them, which contributes to expand the perceptions of researchers in the field of advertising design.
  2. Conducting research inspired by modern design strategies of various types, and applying them in various fields of applied arts.

Research References

Arabic References

Research References

Arabic References

  1. علي، محمد - جاسم، عباس. "جماليات البني التصميمية في الفن البصري." مجلة الأکاديمي ، العدد 59 ، 2011م.
  2. نعيم عباس: مفهوم العلاقات البنائية المتبادلة في تصميم الإعلان - بحث منشور – مجلة الأکاديمي – العدد 60 – 2011م.
  3. هبة الله محسن العاصي: دراسة التوظيف الإبتکاري للمساحات السلبية في تصميم الإعلان المطبوع - Studying the innovative employment of negative spaces in printed advertising design  - بحث منشور – مجلة الفنون والعلوم التطبيقية – المجلد 5 – العدد 4 – اکتوبر 2018 – ص 66

Foreign References

  1. Amira Kadry : The Role of Composition in Advertising Design - Published Research - Journal of Applied Arts and Sciences - Volume 4 - No. 1 - January 2017 – page 3
  2. Dernavich, Drew. "An Interview with Noma Bar". https://www.newyorker.com/cartoons/cartoon-lounge/an-interview-with-noma-bar (29 th march 2021).
  3. http://kingslan.com/newsletters/negativespace.pdf
  4. https://en.wikipedia.org/wiki/Visual_processing
  5. https://gazette.com/news/magritte-paintings-featured-in-fine-arts-centers-collections-surr-aliste/article_8dab0fc5-5eaf-578b-b42d-877a5899307b.html           René
  6. https://twitter.com/noma_bar/status/1271782371214471168
  7. https://wellsbaum.blog/coles-phillips-fade-away-technique/#jp-carousel-31434   Clarence
  8. https://www.adsoftheworld.com/media/print/mucinex_back_to_normal_is_up_to_you
  9. https://www.amazon.com/Guess-Who-Illustrations-Noma-Bar/dp/0977985075
  10. https://www.bnext.com.tw/article/57347/coca-cola-10-design
  11. https://www.designboom.com/art/noma-bar-interview/
  12. https://www.designweek.co.uk/inspiration/stop-hunger-start-peace-by-tbwa-chait-ny-and-noma-bar/
  13. https://www.dutchuncle.co.uk/blog/noma-bar-illustrated-campaign-for-virgin-australias-velocity-loyalty-scheme
  14. https://www.dutchuncle.co.uk/noma-bar
  15. https://www.dutchuncle.co.uk/noma-bar (29 th march 2021).
  16. https://www.economist.com/leaders/2020/08/13/xi-jinping-is-reinventing-state-capitalism-dont-underestimate-it
  17. https://www.escherinhetpaleis.nl/story-of-escher/sky-and-water/?lang=en       
  18. https://www.illusionsindex.org/i/rubin-s-vase   
  19. https://www.principlegallery.com/technique-tuesdays-positive-negative-space/ history

23. POPOVA, MARIA. "Noma Bar's Minimalist Vector Portraits of Cultural Icons".

24. https://www.theatlantic.com/entertainment/archive/2011/08/noma-bars-minimalist-vector-portraits-of-cultural-icons/243089/(29th march 2021)

  1. Samantha Coates: White Space: An Overlooked Element of Design - Western Kentucky University - Honors College Capstone Experience/Thesis Projects – 2014 – http://digitalcommons. wku.edu/stu_hon_theses/442

 

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