The Impact of the Technological Development of the Television Image on Visual Advertising

Author

Assistant Professor, Department of Photography, Film and Television Faculty of Applied Arts - 6th of October University

Abstract

The technological progress in digital image sciences has become wide and in all directions, and many fields have benefited from it, one of these fields is visual advertising which is one of the basic principles on which economic progress is based in many countries of the world.
The research problem lies in the multiplicity of aspects, trends, methods
 and devices of the television image production technology, which leads to many choices for the digital image, starting from choosing the type, size and specifications of the digital camera, passing through the ways and how to produce it, and even its own display method, which has taken many forms after the digital revolution in various social media, the choice has become one of the problems of the production process, specifically in the world of visual advertising production. Hence the question arises: does creativity lead technology or is technology the motive for creativity? Therefore, a research study must be conducted to lay the foundations and technical rules that must be followed to obtain the best possible advertising image
One of the research objectives is to identify the latest devices and technology of the modern digital television image and the technology of the visual advertising in its various forms, as well as to identify the technology of transmission and broadcasting operations, which has developed significantly and became not limited to the television screen only, but extended to all types of social media screens. The research has reached some results, the most important is that as a result of the technological development in the digital motion picture industry, a new generation of advertising image appeared that carries a high level of creativity, and the method of  image advertising industry has changed dramatically and One of the most important results is also the emergence and spread of electronic advertising in a large way due to the revolution in the world of social communication, which has become a part of the visual culture , that made the various advertising institutions turn to it.
 

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References

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