The Metaverse World between Reality and Hope its Effectiveness in the Graphic

Author

Lecturer in the Department of Advertising - Higher Institute of Applied Arts - Fifth Settlement

Abstract

The virtual reality revolution is a phenomenon that created a new era, and is seen as part of a much larger scene of social, technological and cultural change, in short, as part of a new technological culture. Metaverse is a major indicator of the transition from modernity to postmodernism" and a contributing element in the processes of globalization and the transformation from the real and digital era to a virtual era. The term metaverse appeared about the interaction of humans, through the virtual likeness (avatar), to embrace those interactions and dealings in a three-dimensional virtual space supported With augmented reality technologies, in a way that is very similar to the real world through a graphic design of a virtual image with three-dimensional animated characters similar to real ones that include endless interactions between users, which will also allow many interactions to be practiced in various fields and to touch the field of distance education professionally And its role in developing the creative thinking of the student, the development of advertising marketing, the possibility of purchasing virtual goods and trade exchange in the digital world.With the acceleration of consumer dependence on digital and network media, the time that the recipient will spend interacting with virtual graphic media will increase, and the graphic will become through The new interactive environment is a real competitor within the rapidly changing virtual simulation landscape, and will enable technology Interactive new media features for advertisers providing the metaverse experience as consumers, instant feedback and sharing of scientific content, which will improve influences on recipient behaviour.

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References

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