digital Advertising Aesthetics..

Document Type : Design and Technology

Authors

1 Emeritus Professor in the Department of Advertising and former Head of the Department of Advertising - Faculty of Applied Arts - Helwan University

2 Assistant Professor in the Department of Advertising - Faculty of Applied Arts - Damietta University

3 Lecturer in the Department of Advertising - Faculty of Applied Arts - Damietta University

4 Advertising Designer - Bachelor of Applied Arts - Benha University

Abstract

 
Man has practiced art since the beginning of creation, but the philosophy of art and beauty did not appear except with the emergence of philosophy with its ancient “Greeks” scholars, and this was reflected in the arts in general and digital advertising in particular, which has become dominant at the present time in all parts of the world, and despite the existence of “aesthetics” science since time immemorial, the designer’s ability to use and apply it flourished with the advent of digitization and the development of modern technology, which provided it with many different and accurate possibilities and data, so the designer became able I have to express his idea more and communicate the advertisement in a better and more comprehensive way than before, and this is due to the technological development in the field of advertising. The feeling of beauty is one of the first human feelings that man merged with, which he recently called the term aesthetics, and this feeling was what led man to creativity and the discovery of new skills to facilitate his life and to help him build his civilization on aesthetic and creative foundations.
Among the challenges for the designer in the modern era was how to achieve aesthetic standards in digital advertising to keep pace with the great developments brought about by the technological revolution in the twentieth century AD, and how those standards can work on the prosperity and spread of digital advertising.
 

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