Enhancing the Nubian visual identity through some designs that include handicrafts and authentic Nubian faces .

Editorial

Author

Lecturer at the Faculty of Applied Arts - Department of Advertising - Damietta University

Abstract

Abstract
Handicrafts and traditional industries occupy large area of the Egyptian heritage, where the manufacturer relies on his individual mental and manual skills using raw materials available in the local natural environment or imported.
Nubians are passionate about their heritage, arts, crafts and professions, developing many handicrafts themselves. Through them, they express the beauty of the great Nubian homeland, their customs, traditions, and their great heritage, which dates back to the era of the Pharaohs. (2) The Nubian region and its ruins are also included in the UNESCO World Heritage List, in addition to Egypt's Vision 2030 and sustainable development.
This paper aims to explain that every art of the Egyptian heritage, with its characteristics, visual symbols, and intellectual content, is a source of inspiration because of its originality stemming from the depths of Egyptian society.
The originality of the identity designed by the researcher stands out through the heritage of the community, and how to organize the official relations between those elements to emphasize the aesthetic and functional aspect of designs, and thus present a visual configuration that carries a distinct privacy and supports the culture of the recipient.
The research follows the descriptive and applied method in the applied part related to the Nubian identity and authentic Nubian faces that were designed by highlighting them, through making logo and posters for Nubia in order to enhance the visual identity, promote the city and some authentic handicrafts, along with the statistical method used in analysis of the proposed designs questionnaire.
 
 

Keywords


References
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