Add Motion as an Innovative Element in Television Twinkle Commercial Advertisements

Author

Assistant Professor in the Department of Advertising - Faculty of Applied Arts - 6th of October University

Abstract

Commercial winkle advertisements appear on Egyptian television during the presentation of various series, movies and TV programs, They are shown in a series of up to more than 30 ads at a time; Outside the framework of the advertisement, the channel’s logo is displayed and these advertisements are accompanied by the word (sponsored) to indicate that these commercial winkle advertisements are the sponsor of the series or program that is currently being shown, Accompanying these advertisements is the song for the introduction to the series, and the design of the television commercial winkle advertisements that appear as a fixed rectangle in the middle of the screen or on the right or left side of the screen; And sometimes it controls the entire screen area, and it is similar to the outdoor advertisements in its simplicity and content, Therefore, it includes the name of the product or service accompanied by a photograph image or a graphic illustration of it with the appearance of the trademark of the producing institution or company; With the accompanying slogan, so that a single advertising does not exceed approximately two and a half seconds, From this point of view, the researcher tries to develop these advertisements by converting them from a state of stillness to a state of movement, whether in a two-dimensional or three-dimensional way; or the stop motion as an innovative element in commercials winkle sponsoring series and TV shows, this added movement will take into account the time factor determined for each advertisement.

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References

المجلات العلمية

  • محمد محمود أحمد شحاتة، هبة عبد المهيمن محمد، محمد شوقي عبدالفتاح شلتوت، آيــة محمــد شلتـــوت (اتجاهـــات مبتکـــرة لإعــلان المجلــة التفاعلـي في عصـر الميديــا) https://maut.journals.ekb.eg/article_205066.html، مجلة الفنون والعلوم التطبيقية، تابعة لكلية الفون التطبيقية، جامعة دمياط، المجلد 8 (2021)، عدد 4
  • هبه همام على شريف (إستخدام تقنية الرسوم المتحرکة في انتاج فيلم وثائقى درامى من خلال تناول الأسطورة المصرية القديمة "ايزيس واوزوريس" في صياغة جديدة (تجربة عملية مشترکة لطلاب قسم الزخرفة)، https://maut.journals.ekb.eg/article_142646.html، مجلة الفنون والعلوم التطبيقية، تابعة لكلية الفون التطبيقية، جامعة دمياط، المجلد 7، العدد 3، يوليو 2020م.

المراجع الأجنبية

  • Jing Liao (Precise Translation of Commercial Advertising Based on Big Data) Journal of Physics: Conference Series, 1744 (2021) 032121, doi:10.1088/1742-6596/1744/3/032121, Page 2
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