A comparative study to the design of companies’ identity between traditional advertising media and digital advertising media (Zain Jordan Telecommunications Company as a Case Study)  

 
Advertising media is the tool which transfer the advertising message from the sender (the Company) to the receiver (the public), and there are different advertising media, ranging from traditional media represented in the publications of various kinds (such as commercial printed  like posters, leaflets, flyers and other ads or newspaper or magazine ads or roads or other means of transportation, postal mail advertisements) either digital advertising media represented in the (official websites for companies on the Internet or e-mail or social networking , and Facebook comes in the front).
 
The problem of this research lies in some companies have been exhausted allocated financial capacity to design identity marketing through traditional advertising methods may be inefficient and ineffective , while they can use a digital advertising media to get their message across and design identity successful and best marketing, economically and technically.
 
The research deals with the study of economic and technical comparison between traditional advertising media and digital advertising media in order to benefit from a successful identity for companies design.
 
We select Zain Company, one of Jordanian Telecom companies to apply the study of the search, where it will be technical and economic study of all the elements of company's identity design.